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Title
Text copied to clipboard!Marketing Data Analyst
Description
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We are looking for a Marketing Data Analyst to join our dynamic marketing team. In this role, you will be responsible for collecting, analyzing, and interpreting large sets of marketing data to help inform strategic decisions and optimize marketing performance. You will work closely with marketing managers, digital strategists, and sales teams to provide actionable insights that drive customer acquisition, engagement, and retention.
As a Marketing Data Analyst, you will use various data analytics tools and platforms to monitor campaign performance, identify trends, and uncover opportunities for growth. You will be expected to create dashboards, generate reports, and present findings to stakeholders in a clear and concise manner. Your work will directly impact the effectiveness of marketing campaigns and the overall success of the organization.
The ideal candidate is highly analytical, detail-oriented, and has a strong understanding of marketing principles and data analysis techniques. You should be comfortable working with large datasets, have experience with data visualization tools, and possess excellent communication skills to convey complex data insights to non-technical audiences.
Key responsibilities include analyzing customer behavior, segmenting audiences, tracking key performance indicators (KPIs), and conducting A/B testing. You will also collaborate with cross-functional teams to support data-driven decision-making and contribute to the continuous improvement of marketing strategies.
This is an exciting opportunity for someone who is passionate about data and marketing, and who wants to make a tangible impact on business outcomes. If you are a curious problem-solver with a knack for turning data into strategic insights, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Analyze marketing campaign performance using data analytics tools
- Develop and maintain dashboards and reports for marketing metrics
- Interpret data to identify trends, patterns, and opportunities
- Collaborate with marketing and sales teams to align strategies
- Conduct A/B testing and analyze results to optimize campaigns
- Segment customer data for targeted marketing efforts
- Track and report on key performance indicators (KPIs)
- Provide actionable insights to improve marketing ROI
- Ensure data accuracy and integrity across platforms
- Present findings to stakeholders in a clear and concise manner
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Statistics, Data Science, or related field
- 2+ years of experience in marketing analytics or data analysis
- Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI)
- Strong analytical and problem-solving skills
- Experience with digital marketing platforms (e.g., Google Analytics, Facebook Ads Manager)
- Excellent communication and presentation skills
- Ability to work independently and collaboratively
- Knowledge of statistical analysis and modeling techniques
- Attention to detail and commitment to data accuracy
- Familiarity with CRM and marketing automation tools
Potential interview questions
Text copied to clipboard!- What experience do you have with marketing analytics tools?
- Can you describe a time you used data to improve a marketing campaign?
- How do you ensure the accuracy and integrity of your data?
- What data visualization tools are you most comfortable using?
- How do you approach segmenting customer data?
- Describe your experience with A/B testing and interpreting results.
- How do you communicate complex data insights to non-technical stakeholders?
- What KPIs do you consider most important for marketing performance?
- Have you worked with cross-functional teams before? How did you collaborate?
- What challenges have you faced in marketing data analysis and how did you overcome them?
